Retro T-shirts news: Avatar breaks $1bn movie record

05/01/2010

Avatar looks to become a retro T-shirt image of the future after becoming the fastest movie to take $1 billion in ticket sales worldwide.

James Cameron's 3D epic reached the landmark figure in just 17 days, with demand for tickets equally as strong in China and Italy as it has been at cinemas in the US.

According to 20th Century Fox, which distributes the film, the movie's success has been like a "freight train out of control".

"I think everybody has to see Avatar once, even people who don't normally go to the movies, they've heard about it and are saying, 'I have to see it'," said executive Bert Livingstone.

"Then there are those people seeing it multiple times."

However, Avatar still has some way to go before it becomes the highest-grossing film of all time.

As things stand, T-shirt favourites Pirates of the Caribbean and Lord of the Rings, as well as another James Cameron film, Titanic, stand in the way of that honour.