In the latest attempt to break the internet the last week has seen the release of both the official cinematic trailer and poster for Star Wars: The Force Awakens.
First, we had a series of trailer teasers tweeted from the official Star Wars Twitter account, leading up to the first sighting of the poster and confirmation of the air date for the trailer.
And sandwiched between some NFL game on Monday night in the US the two-and-a-half minute TV spot was first aired before being added to YouTube to a hugely positive reception.
As the hype goes into even more of a hyper-drive, the nice folk over at IGN spliced together a super-cut of all of the footage we’ve seen so far, which is almost as impressive as the official business.